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#C5D2DB SHEER |
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#2096BA SHUTTER BLUE |
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#E7B183 PAPAYA WHIP |
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#C5919D PUCE |
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#DF6E21 TERRACOTTA |
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| This unique combination is rich. Because orange represents activity, and blue is associated with water, it is a palette that could be easily used to represent adventure or sports goods. |
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#DAE9E4 ICING |
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#8BCBC8 BORA BORA |
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#ECC7C0 SAKURA |
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#FDAE84 MELON |
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#3C2E3D CRANBERRY |
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| This clever creation combines cool and warm tones that are fresh and contemporary. A modern mix, this palette makes a great user interface combination. The application of coral tones is warming and inviting, providing a nice transition from the cooler tones. |
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#F7DFD4 MACARON |
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#EABCAC BLUSH |
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#E2B091 NUDE |
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#874E4C CHOCOLAT |
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#652C2A CAFE NOIR |
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| Monochrome combinations are when different shades of one hue are used. The base color, often the darkest is applied with different amounts of brightness. This combination of brown shades is best used to symbolize an organic trade or untouched brand. |
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#EDFAFD GLASS |
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#AED9DA CHILL |
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#3DDAD7 CALIFORNIAN CORAL |
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#2A93D5 BONDI BLUE |
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#135589 MARINA |
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| Does your brand have association with marine or technology? Blue tones are traditionally related to these industries and make great combinations when applied with contrasting hues. |
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#F5AB99 TROPICAL PINK |
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#FEB47B LIQUID SUNSET |
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#FF7E5F HEATWAVE |
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#765285 PARADISE |
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#351C4D NIGHT FALL |
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| Purple traditionally represents individuality, and orange is associated with adventure and enthusiasm. This combination is not only visually vibrant but also evokes a similar emotion from the audience. |
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#F4E8C1 IVORY |
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#A0C1B8 AZUL VERDE |
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#709FB0 BOLIVIA |
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#726A95 JACARANDA |
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#351F39 MALBEC |
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| This combination is fairly desaturated. It consists of three central hues which sit fairly close to one another on the color wheel, combined a light and dark one which create great contrast for text or shapes. |
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#E9DCCD CREAM |
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#E3BAB3 PETAL |
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#613A43 BURGUNDY |
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#849974 FRESH |
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#36384C CHAR COAL |
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| This palette has a traditional or antique tone to it. This is a great combination to represent a product that is a little more refined or mature. |
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#E7BAA0 PINK HORIZON |
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#E5DACE SAND SURGE |
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#B2B2A2 MOSS TIDE |
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#6D7973 MARINE GREEN |
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#3F3931 BLACK SAND |
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| These are subdued tones drawn from a warm sundown. This feminine palette is soothing and soft and would be well fitted to the health and wellbeing industry. |
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#F2AD9F ROSA |
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#F26968 RUBY GRAPEFRUIT |
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#DFE2D2 LIMESTONE |
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#6CBF84 VENICE VERDE |
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#323339 MOSS RIVER |
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| Made up of warm and fruity tones, this palette is a contemporary choice. All colors contrast well against one another to make for easy text on background application. A zesty combination to portray fruit and vegetables. |
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#AB3E16 RUST |
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#E7CC8F VANILLA |
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#EFAA52 BUTTER CUP |
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#48120E MAHOGANY |
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#F8F3E6 CHIFFON |
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| Yellow is a traditionally considered a happy hue. It has an empowering effect and creates optimism, however also causes agitation as it’s a fast moving color. Use this palette for an uplifting response from your consumers. |
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#0DE2E3 FROST |
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#9AACB8 LEAD |
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#B37C57 BURNT AMBER |
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#3C455C NIGHTFALL |
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#60412B BARK |
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| This is a rustic combination of brown and blue based tones. When teamed together they make a masculine palette perfect for a brand aimed at a sophisticated male audience. |
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#4BBCF4 BOUNTY |
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#61C0BF SEA GREEN |
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#BBDED6 OCEANA |
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#FFB6B9 ROSADA |
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#FAE3D9 PINK SALT |
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| Pastels represent femininity and have association with springtime. This powdery palette has tones reminiscent of candy floss, therefore a lovely combination for anything related to sweets or floristry. |
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#7BD4CC AQUAPOISE |
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#BEA42E HONEY |
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#7B895B ARMY |
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#037367 CELADON |
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#00281F SANGURIA |
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| The yellow tones in the swatches Honey and Army create contrast against the cooler bases of the other colors. This is a contemporary combination suited for products associated with a aquatic or water based beverages. |
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#FAD5A6 CREMA |
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#866768 CAFE |
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#FBB79E PECHE |
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#E25F70 BITTERSWEET |
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#4C384A SANGRIA |
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| This is a warm and rosy palette made up of a mix of fruity neutral tones and darker more intense colors. Warm and inviting, this combination is well suited to a brand in the food and wine industry. |
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#C4D4E0 POWDER BLUE |
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#9AABB9 MANTUCKET |
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#E2B49A APRICOT |
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#E9C77B JASMINE |
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#193446 INK |
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| Just because a combination is desaturated, doesn’t mean that it lacks visual power. By combining very different hues, you can retain the contrast achieved with vivid colors even with more muted tones. |
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#D1D3CF LINEN |
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#757081 RAISIN |
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#6B82A8 LAVENDER |
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#6C4F70 GRAPE |
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#39324B BLACK CHERRY |
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| Usually blue based colors create a cold mood. This palette has been combined with two warmer tones (linen and raisin) to take the edge off. A modern combination for an interior or homewares brand. |
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#D0D3C5 STONEWASH |
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#56B1BF CERULEAN |
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#08708A TEAL |
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#D73A31 TOMATO |
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#032B2F HUNTER |
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| These are solid hues that offset well against one another and create impact. The inclusion of a strong rich tone (tomato) from an opposing side of the color wheel. |
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#F4E7D7 COVER |
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#A1BBD0 PURE |
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#D1A827 GOLDEN |
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#687672 SMUDGE |
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#3F4234 BOTANICA |
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| This palette includes colors drawn from nature. The addition of the color Golden gives the combination some nuance and creates a little more contrast between the hues, giving impact when applied as text over background. |
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#CBC5C1 CASHMERE |
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#A2AAB0A FRESH BLUE |
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#EBECED WHITE WASH |
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#4C586F DENIM |
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#3E3E3B GUNMETAL |
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| This tonal combination is a blue based gradient of colors. The Gunmetal and Cashmere swatches contain a hint of warmness which offsets against the coolness of the blues nicely. The combination of the two tones means that it’s gender-neutral. Great to use for wedding stationery or invitations. |
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#91B3BC DEW |
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#5B7687 RAIN |
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#45415E CURRANT |
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#2B4251 SLATE |
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#2E323C CREOSOTE |
Dense hues form a strong, masculine combination and the easy transition from swatch to swatch creates a calming effect. These colors are Analogous which means they sit near each other in the color wheel. The rich and dark tones would be well suited to the industrial or building industry. A color palette is a fundamental element in the creation of your brand kit. |