News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. But, regardless, each and every category is content, and we make them more valuable and in demand.We create a buyer persona with intense ideation knowing the target audienceof the brand and promotional medium, without forgetting about the keywords that initiate SEO.