A pricing strategy takes into account segments, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors. We help you choose the right pricing strategy for your business.
Premium pricing:

Premium pricing strategy establishes a price higher than the competitors. It's a strategy that can be effectively used when there is something unique about the product or when the product is first to market and the business has a distinct competitive advantage. Premium pricing can be a good strategy for companies entering the market with a new market and hoping to maximize revenue during the early stages of the product life cycle. Example: Porche in cars and Gillette in blades.

Penetration pricing:

price is set artificially low to gain market share quickly. This is done when a new product is being launched. It is understood that prices will be raised once the promotion period is over and market share objectives are achieved. Example: Mobile phone rates in India; housing loans etc.

Economy pricing:

no-frills price. Margins are wafer thin; overheads like marketing and advertising costs are very low. Targets the mass market and high market share. As a result, customers can purchase the products they need without frills. While economy pricing is incredibly effective for large companies , the technique can be dangerous for small businesses. Example: Friendly wash detergents; Nirma; local tea producers.

Skimming strategy:

high price is charged for a product till such time as competitors allow after which prices can be dropped. The idea is to recover maximum money before the product or segment attracts more competitors who will lower profits for all concerned. Example: the earliest prices for mobile phones, VCRs and other electronic items where a few players ruled attracted lower cost Asian players.

Psychological pricing:

Psychology pricing refers to techniques that marketers use to encourage customers to respond on emotional levels rather than logical ones. For instance, Rs.99 is psychologically "less" in the minds of consumers than Rs.100. It's a minor distinction that can make a big difference.

Bundle Pricing

With bundle pricing, small businesses sell multiple products for a lower rate than consumers would face if they purchased each item individually. Not only is bundling goods an effective way of moving unsold items that are taking up space in your facility, but it can also increase the value perception in the eyes of your customers, since you’re essentially giving them something for free.

Bundle pricing is more effective for companies that sell complimentary products. For example, a restaurant can take advantage of bundle pricing by including dessert with every entrée sold on a particular day of the week. Small businesses should keep in mind that the profits they earn on the higher-value items must make up for the losses they take on the lower-value product.